At the Summer Box Office, a Battle Between Two Ways of Filming

Digital moviemaking is on the rise, but some high-profile directors still shoot popcorn flicks the old way.

Predicting Summer Box Office Hits With Social Media And People, Algorithms Be Damned

Could Twitter have foreseen the tsunami that was the Avengers opening weekend? Fizziology uses social media to make predictions about box office success--and is doing as well or better as traditional industry predictions.